SaaS Startups | How Do You Market Your New Product without a Marketing Team?
Published in
8 min readApr 3, 2023
Almost every month, I find myself in a meeting with an overwhelmed owner, founder, or Marketing VP for a startup or SaaS business that has recently “launched,” or plans to do so. In most cases, these businesses have a rather brilliant product, but they have no clue how to market it.